Kitaya K

A beauty innovator who notably created the first non-toxic nail polish and is the founder and CEO of Mischo beauty, a vegan, cruelty free beauty brand.

Kitaya was inspired to found her brand during her pregnancy, when she realized there were no safe nail polish options. Using her chemistry background, she created her own formula and bootstrapped the company to secure funding, later gaining recognition from Oprah. She emphasized the value of learning from those already succeeding in your desired path, supporting early-stage female founders, and the importance of strong self-belief as an entrepreneur.

Here is the empathy map for Kitaya, using notes from her interview.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.