Adonica S

A visionary leader in the Femtech space and the Founder and CEO of Wingwomen, a platform dedicated to empowering women through innovative heath technology.

Adonica was a key interview, illustrating the journey from starting as a founder and seeking peer advice to reaching a level where sharing becomes risky. She spoke about the 'shrinking room' as you grow, moments where people question her autonomy as a woman, and the importance of making decisions for success—what she called 'thinking like a white male founder.' For example, she chose a German manufacturer for her technology despite criticism that she should use Black female engineers, emphasizing that being a minority shouldn’t compromise confidence in making the best decisions for your brand.

This is a journey map showing Adonica’s key moments through her career

This is an empathy map, sorting notes from Adonica’s interview.